"Online ordering is saving my staff from having to spend time on the phone. It is giving customers another gateway to conveniently place orders. I see a bright future with online ordering and all restaurant owners should embrace this technology as soon as they can."
- Ha Nguyen, Owner
In order to make online ordering successful, you and your staff must fully embrace and promote it every time possible. I've trained my staff to inform customers about the option to order online each time they place a delivery or takeout order. As a result, we noticed less phone calls and more online orders. This means my staff has more time to spend with customers and less time writing down orders from phone orders. We've also added our website URL to our takeout menus to help promote our website. Every opportunity we've gotten to get the word out that we are online has helped our business grow in every way.
Kanata Noodle House is a Vietnamese restaurant located in Kanata, ON. They offer an extensive menu with a large variety of noodle, rice and soup dishes from popular Vietnamese cuisine including selections in seafood, chicken, beef, and pork, well as vegetarian options.
At the start 2013, owner Ha Nguyen was introduced with the idea of online food ordering through MENU.CA. The adoption of online food ordering not only grew sales for Kanata Noodle House, but it's retained customers who continuously come back ordering more through their website.
Menu.ca provides the tools and technology restaurants need to succeed and grow - offering a complete online ordering system along with internet marketing services allowing you to build customer loyalty, maximize brand power, and increase revenue.
Menu.ca was founded by James Walker and Chris Bouziotas. The mission is to help restaurants market their business online better, but also to provide online measurable outcomes with everything that they do. Unlike many of the online food ordering systems that are in the market today, MENU.CA will help with a restaurant's branding by providing them an online ordering system on their own website.
Kanata Noodle House had three main goals:
1. Increase traffic to their website
2. Increase overall number of customer sign ups
3. Increase overall number of delivery and takeout orders
No branded website
No online food ordering system for their delivery and takeout services
No way to measure anything online
Branded Website - Before MENU, Kanata Noodle House only had the directories on the web to advertise on. Today, they now has a website where customers can visit and learn more about the family run business.
Robust Online Ordering System - The online ordering system is the gateway to Kanata Noodle House's success online. Customers can now easily sign up and place an order right from the website. The order is then printed at the restaurant where the chefs can take and start preparing the order.
Clear and Strong Call to Action - The homepage is the first page that most customers will see when they enter the website. By presenting three options: delivery, takeout and re-order, it makes the experience very easy for a customer to then go to the menu and choose their dishes.
Exceptional Food and Customer Service - Backed by their authentic Vietnamese dishes, Kanata Noodle House excels with online food ordering because their customers crave for more. Their friendly staff involved also helps to create the warm rapport with customers, which has them coming back for more every time.
The behaviours of our consumers today have changed. People are looking now looking online for recommendation and reviews for places to try. In a recent study by comScore, only 7% of web traffic to a website was from a non-PF device. Today, it is 15% (source). Search is the #1 smartphone browser activity (source) - this means restaurants need their menus online!
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